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During Facebook's most recent earnings call, Sheryl Sandberg, chief operating officer of Meta Platforms, which operates Facebook, acknowledged that Apple's actions had created some "headwinds" for the social network which, by some estimates, depends on targeted advertising for 98 percent of its reve...
YouTube has taken a backseat to TikTok when it comes to average engagement with Android users, according to a report from a mobile market watcher. During the 11-month period between August 2020 and June 2021, TikTok's Android app has surpassed YouTube in the United States in the average monthly time...
Cultivating repeat customers is a critical necessity in the continuing customer shift to mobile-first interactions for a potential product or service purchase. Digital CX tools help level the playing field by providing SMBs the same advantages put to use by their larger counterparts to solidify the ...
Because they live on the ecosystem of mobile devices, people expect their apps to be user-friendly and instantly accessible. To attract and keep users, apps must deliver a seamless, simple, and intuitive experience. We spoke with experts in the fields of apps and CX to get their take on what makes f...
Google went live earlier this summer with its new Core Web Vitals algorithm to determine search rankings. With the implementation of Core Web Vitals as a key component of its search algorithm, Google has made a well-considered decision to reward sites that perform the best and that have been specifi...
Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and per...
Most businesses today that want an app have an app. But having one is not the entire process. The app maker and the business behind the mobile application still need to get it to actually work effectively. Because more people are using apps, many businesses are focusing on the bells and whistles to ...
Cybercriminals are deliberately targeting phones, tablets, and Chromebooks to increase their odds of finding a vulnerable entry point. The Financial Services Threat Report from Lookout disclosed that 20 percent of mobile banking customers had a trojanized app on their devices when trying to sign int...
More than 90 percent of U.S. users of the latest version of Apple's mobile operating system iOS 14.5 are taking advantage of a new feature to block an application's ability to track their activity on their phones. Worldwide, 88 percent of users shut down app tracking on their iPhones. This is bad ne...
From coin shortages and curbside operations to contactless transactions, how consumers pay for their purchases has been completely transformed during the pandemic. Marketers expect that transformation to continue and expand. It is not just family staples that are seeing a jump in consumer digital pa...
A new social media platform called Swell is based on voice messaging. According to its developers, Swell is the first social platform to focus exclusively on asynchronous audio conversations, where audio clips up to five minutes in length can be posted to the site. Any Swell member can host a conver...
For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by allowing people to discover your brand and make purchases ...
Apple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation...
Do you welcome physical fitness like a fish in water, or does it take a trip to the clothing store for larger sizes to get you moving? If you need a push, perhaps a new motivational tool called KrowdFit will be more to your liking. It pays you cash to put your fitness tracking devices on. The KrowdF...
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